Influencer marketing can propel your brand’s visibility and success because you get the opportunity to tap into an influencer who already has an engaged audience. Furthermore, did you know that the global influencer marketing value is estimated at around 13.8bn USD? Let’s review how you can leverage influencer marketing in 2022. 

Summary: 

• Other means of marketing will continue to be necessary.
• Influencers will need to have a dynamic purpose for their content.
• The Authenticity of influencers continues to be important.
• Influencers will have to work around the latest Instagram and TikTok updates.
• Influencer marketing can benefit from using AR and VR technologies.
• It’s best to work with a reputable Influencer Marketing Agency.

Other Means of Marketing Will Continue To Be Necessary

While influencer marketing will be more significant than ever in 2022, it’s important to remember that it’s just one part of a wider marketing strategy. Investing too much in any one marketing vertical could make your company vulnerable if that loses popularity or doesn’t work well for your particular niche.

Think of marketing as a long-term marathon, not a short-term sprint. This means making sure you have a broad base of marketing strategies you can use to achieve success. You know how the saying goes….don’t put all of your eggs in one basket!

Influencers Will Need to Have a Dynamic Purpose For Their Content

As the influencer marketing space becomes more crowded, marketers will need to be more selective about which influencers they work with. Influencers who want to stand out will need to provide brands with a clear value proposition. 

Successful influencers in 2022 will be those who have a defined purpose for their content and target audience. Brands want to work with influencers who can deliver against specific objectives, like increasing brand awareness or driving conversions. Influencers should articulate not only why they are relevant to their audience, but also what makes them unique and how they can uniquely add value to the brand’s target audience. 

Influencers should also expect a vetting process for quality control. Here, at Digital Waves, we have strict protocols to ensure that we only work with influencers who follow through and have engaged niched audiences. 

In order to continue building authentic relationships with their audiences, influencers must reflect on the impact of digital media on society, as well as their own ability to influence that impact through their content creation efforts. 

As an industry founded on Authenticity, trust is at the heart of influencer marketing — and if influencers compromise this by sharing misleading or inauthentic content to make money, their time as an influencer may soon come to an end!

The Authenticity of Influencers Continues to Be Important

You can’t expect to maintain a good reputation if you are promoting products that don’t align with your own values. Although it may be tempting for influencers to accept any gig to build their portfolio, they will have more success in the long run if they only work with brands that align with them. 

When you start working with an influencer, ask them if there are specific niches that they aren’t willing to work with. It’s an important question to ask and to note on their file, as you wouldn’t want them trying to promote a product from a niche that they previously said did not align with their views. 

Influencers Will Have to Work Around the latest Instagram and TikTok Updates

A crucial part of having success with Influencer marketing in 2022 is to understand that your influencers NEED to have current knowledge of what’s working on the various platforms. What trends are up and coming, what formats work best for their audience, etc. Having followers isn’t enough. 

The point is, it’s anybody’s guess how Instagram and TikTok are going to look in a year or two. We know for sure that they’re both among the fastest-growing social media platforms around. And we also know that influencer marketing will continue to be a valuable strategy so long as these platforms remain popular.

If you want to stay ahead of the curve—and avoid wasting energy and money on marketing verticals that will soon become obsolete—you’ll need to develop an agile approach to your influencer marketing campaigns. One flexible enough to accommodate any changes in platform layout or functionality at a moment’s notice.

You’ll also need to take advantage of social media monitoring tools that are designed for this specific purpose. These are powerful algorithms capable of tracking and analyzing the vast amounts of data produced by millions of social media users every day. They can identify trends before they become obvious even to tech industry insiders, giving you reliable clues about where things might be heading next for social media giants like Instagram and TikTok.

Influencer Marketing Can Benefit from Using AR and VR Technologies

AR and VR technologies can be used to give a more immersive experience to consumers. The influencer marketing community needs to stay ahead of the curve, as new forms of media and technology are constantly changing the way we consume information. As AR and VR become more accessible, they will offer brands and influencers new ways to increase engagement. 

These technologies are especially useful because they help improve the Authenticity of influencer marketing content by creating a moment between consumer and brand with no digital footprint. For new brands, this is an advantage because of the “almost real-life” experience that you are providing your new audience. 

It’s Best to Work With a Reputable Influencer Marketing Agency

The best way to ensure a campaign is effective is to work with an Influencer Marketing Agency. 

An agency can help you:

• Make the most of your budget by advising you on which influencers will be most effective for your campaign and what kind of marketing budget makes sense for your goals. 
• Find the right influencer from their network, including well-known influencers as well as niche social media personalities that have high levels of engagement. 
• Manage your campaign through testing and fine-tuning to improve its performance over time. This includes tracking progress, measuring ROI (return on investment), and analyzing how you can iterate existing content or create new content in order to achieve better results. 

If you are considering using influencer marketing in 2022, there’s never been a better time. We serve clients globally, and if you do not see an influencer on our website, we likely have the perfect match for you in our database. 

By Debbie Roy